Recently, I went to De Beaute Salon to sign up a facial package as a treat for myself. I saw their print advertisement on a promotion they were running and it looked rather attractive. But shame on De Beaute and I’m going to tell you why.
They advertised $288 for 10x of Collagen Facial. That’s not too bad! So I thought I’ll be quite happy with this one and went down to their office with glee. But alas, the experience I had with them was truly unpleasant.
1) Very Aggressive Hard Selling
The sales consultant kept pushing and pushing and in the end, weak, useless me, I relented and signed a $388 10 X Radio Frequency Anti-Cellulite Reduction which I don’t even believe in or need!!!
(Well, since I believe I only ever need exercise to maintain a healthy weight.)
The only reason I did that was because they had too many things free free free lah! And the consultant KEPT saying that it’s such a good deal, that she kept asking her friends to come sign up.
And here I was, knowing it’s just another smart marketing ploy and fell right into it. Well, for every smart marketing ploy, I’m entitled to fall for it ONCE! RIGHT? Right?
I swore to myself that I will NOT be persuaded to spend beyond $500. NO! NO! NO!
And I walked out spending $723.32. Sigh.
For $732.23, I get the following:
10 X Collagen Facial (45 mins)
10 X Radio Frequency Anti-Cellulite Spot Reduction (10 mins)
10 X Ionto (30 mins) Body Wrap
20 X Presor (30 mins) Body Wrap
Sigh, okok lor. I didn’t get the super happy and super high feeling I should get when I have given myself a treat. :(
3) Inaccurate and Misleading Advertising
How can the authorities let this pass?
Check out this ad dated 17 Dec 2008, The Straits Times, Singapore.
#1: Buy 10 GET 10 FREE?
I thought was sign for 10 and get that same treatment 10 times free! So misleading! What they give you is something else and of lower value free. Then just state that up front lah!!
#2: SMS TODAY AND GET THE FOLLOWING FREE
They even placed a “worth $XX” there but what you see is not what you’ll get! Let’s take the Radio Frequency Face-lift for example. It says there “(worth $3,600)”!
So I asked them, since you giving me 1 session free for that, you mean your one session costs $3,600??
They gave me grandmother, merry-go-round story that basically concludes to mean that $3,600 is how much a PACKAGE of that Face-life is worth. Not what they are giving free. So how can they put it there??!?!
As a consumer, I see that, and naturally (no matter how unbelievable it seems to be getting $3,600 worth of something free) assume that they must mean that!
It’s misleading and inaccurate.