Tailor-made for your skin, IOMA is a french luxury beauty brand that takes on a highly personalised approach to give your skin exactly what it needs to look its best.
All of us want the same ideal – luminous, radiant skin. But we don’t share the same skin traits and concerns. That is why IOMA gives every woman a complimentary skin diagnosis at all their IOMA counters using a state-of-the-art imaging device – IOMA SPHERE 2, before discussing skincare that’s suitable for you.
The IOMA SPHERE 2 is one of the most sophisticated and advanced skin measuring device in the world, capable of analysing skin down to microsopic details, even picking up skin imperfections that has not yet surfaced! I made my way down to the IOMA Counter at Isetan Scotts and had my skin analysed.
The biggest shocking result was that the machine was able to detect that I will have pigmentation surfacing soon on my left cheek if I don’t take care of it. My mom, auntie and grandma all have pigmentations and I really am worried about mine!
Depending on your skin concern, IOMA will a personalised skincare routine for you. This is an industry first, whereby the skincare consultant customises the right formulation on the spot over the beauty counter for the customer. The new beauty ritual that is about to revolutionise the Asian beauty market is no longer just about the ingredients. It’s about marrying superb science and beauty to show the PROOF and measuring the DIFFERENCE – a true results-driven beauty concept.
At the recent event IOMA organised, we were introduced to the new Cell Protector SPF 50+ PA+++. Not only does it protect you from harmful UV rays (UVA and UVB rays), what’s unique about this product is that it also fights photo-damage and daily aggressions! It contains this powerful active ingredient called Desoxine, an antioxdant that not only neutralises the oxidative effects of free radicals, it also detoxes skin cells of free radicals and protect fibrobasts.
“An astounding 90% of visible skin aging can be directly attributed to sun exposure.”
On my skin, it is readily absorbed, does not leave a white cast (blend well) and makes for a great makeup base. I like how lightweight it is, easily blended and leaves my skin with this light radiant look to it. Definitely not cakey at all. Love the delicate scent.
Best of all? When you use IOMA products, you get measurable results. After using the products for X period of time, you will be asked to go back for a review and using the same machine, you will be able to tell what about your skin has improved! So you no longer have to take my word for it. :)
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IOMA Singapore
Cell Protector SPF 50+ PA+++ S$85, 30ml
Available at all IOMA counters in Singapore
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